{"id":1345,"date":"2024-12-23T07:58:21","date_gmt":"2024-12-23T06:58:21","guid":{"rendered":"https:\/\/stijnvandiemen.com\/?post_type=publications&#038;p=1345"},"modified":"2025-01-17T10:25:09","modified_gmt":"2025-01-17T09:25:09","slug":"identity-as-strategy-how-your-corporate-identity-can-make-you-successful","status":"publish","type":"publications","link":"https:\/\/stijnvandiemen.com\/nl\/publications\/identity-as-strategy-how-your-corporate-identity-can-make-you-successful\/","title":{"rendered":"Identity as Strategy; How your corporate identity can fuel your success."},"content":{"rendered":"\n\n<style>.kb-row-layout-id1345_3dc194-f2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1345_3dc194-f2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1345_3dc194-f2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1345_2c4116-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1345_2c4116-b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1345_2c4116-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1345_2c4116-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1345_2c4116-b6{position:relative;}@media all and (max-width: 1024px){.kadence-column1345_2c4116-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1345_2c4116-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1345_2c4116-b6\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1345_2a0338-45 > .kt-inside-inner-col,.kadence-column1345_2a0338-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1345_2a0338-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1345_2a0338-45 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1345_2a0338-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1345_2a0338-45 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1345_2a0338-45{position:relative;}@media all and (max-width: 1024px){.kadence-column1345_2a0338-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1345_2a0338-45 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1345_2a0338-45\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1345_404f18-3c, .wp-block-kadence-advancedheading.kt-adv-heading1345_404f18-3c[data-kb-block=\"kb-adv-heading1345_404f18-3c\"]{font-size:30px;line-height:42px;font-weight:400;font-style:normal;font-family:'Univers LT 55 Roman', Helvetica, Arial;}.wp-block-kadence-advancedheading.kt-adv-heading1345_404f18-3c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1345_404f18-3c[data-kb-block=\"kb-adv-heading1345_404f18-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1345_404f18-3c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1345_404f18-3c[data-kb-block=\"kb-adv-heading1345_404f18-3c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1345_404f18-3c, .wp-block-kadence-advancedheading.kt-adv-heading1345_404f18-3c[data-kb-block=\"kb-adv-heading1345_404f18-3c\"]{font-size:20px;line-height:24px;}}<\/style>\n<p class=\"kt-adv-heading1345_404f18-3c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1345_404f18-3c\">De identiteit van je organisatie, sector of regio kun je zien als een verborgen schatkist voor je strategie. Een helder bewustzijn van wie je bent kan je grip en perspectief bieden op je toekomst. Maar identiteit lijkt een ongrijpbaar karakter te hebben \u2013 dus hoe gebruik je die schatkist?<br>&nbsp;<br>In dit boek beschrijf ik acht strategische perspectieven op corporate identity, gebaseerd op acht cases uit mijn ervaring. Hoe jezelf te presenteren en te positioneren, hoe je medewerkers te inspireren en te betrekken, hoe je stakeholders te managen of hoe een heldere visie te ontwikkelen opo de toekomst van je organisatie zijn slechts enkele van de onderwerpen die aan de orde komen. Aangevuld met tientallen eenvoudig toepasbare strategische modellen en ontwerpprincipes helpt dit boek managers en marketeers om betere besluiten te nemen, draagvlak te cre\u00ebren bij hun stakeholders en een stevige basis te leggen onder hun strategie.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1345_43aa01-73, .wp-block-kadence-advancedheading.kt-adv-heading1345_43aa01-73[data-kb-block=\"kb-adv-heading1345_43aa01-73\"]{font-size:30px;line-height:42px;font-weight:400;font-style:normal;font-family:'Univers LT 55 Roman', Helvetica, Arial;}.wp-block-kadence-advancedheading.kt-adv-heading1345_43aa01-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1345_43aa01-73[data-kb-block=\"kb-adv-heading1345_43aa01-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1345_43aa01-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1345_43aa01-73[data-kb-block=\"kb-adv-heading1345_43aa01-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1345_43aa01-73, .wp-block-kadence-advancedheading.kt-adv-heading1345_43aa01-73[data-kb-block=\"kb-adv-heading1345_43aa01-73\"]{font-size:20px;line-height:24px;}}<\/style>\n<p class=\"kt-adv-heading1345_43aa01-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1345_43aa01-73\">Het boek reflecteert op strategische, identiteits-gerelateerde uitdagingen, projecten en programma&#8217;s waaraan ik heb gewerkt in mijn meer dan 30-jarige ervaring. Op mijn advieservaring in een groot aantal domeinen in de publieke en private sector, zowel in Nederland als daarbuiten: gezondheidszorg, onderwijs en overheid, ICT, digitale platforms en zakelijke dienstverlening. Op hoe ik meer dan honderd organisaties, sectoren en regio&#8217;s mocht helpen ontwikkelen door de betekenis van hun identiteit te defini\u00ebren en die betekenis te projecteren op een succesvolle toekomst.<br>\u00a0<br>Het boek wordt gepubliceerd in mei 2025 door BIS Publishers. Laat me weten als je ge\u00efnformeerd wilt worden als het verschijnt \u2013 stuur me gerust een <a href=\"mailto:strategy@stijnvandiemen.com\">e-mail<\/a>!<\/p>\n\n\n<div class=\"kt_simple_share_container kt_share_shortcode kt_share_location_after kt_share_location_mobile_after\"><div class=\"kt_simple_share_container kt-social-align-left kt-socialstyle-style_01 kt-social-size-normal kt-social-bg-transparent\"><a class=\"kt_linkedin_share\" data-placement=\"top\" data-placement-mobile=\"top\" aria-label=\" LinkedIn\" data-tooltip=\" LinkedIn\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/stijnvandiemen.com\/nl\/publications\/identity-as-strategy-how-your-corporate-identity-can-make-you-successful\/\" target=\"_blank\"><span class=\"kt-social-svg-icon\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z\"\/><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"author":1,"featured_media":1410,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":true,"_kad_post_footer":true,"_kad_post_classname":"","footnotes":""},"class_list":["post-1345","publications","type-publications","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/stijnvandiemen.com\/wp-content\/uploads\/2024\/12\/Mockup-Identity-as-Strategy-SvD-1-1024x768.jpg",1024,768,true],"author_info":{"display_name":"accounts@calq.nl","author_link":"https:\/\/stijnvandiemen.com\/nl\/author\/accountscalq-nl\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/stijnvandiemen.com\/nl\/wp-json\/wp\/v2\/publications\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stijnvandiemen.com\/nl\/wp-json\/wp\/v2\/publications"}],"about":[{"href":"https:\/\/stijnvandiemen.com\/nl\/wp-json\/wp\/v2\/types\/publications"}],"author":[{"embeddable":true,"href":"https:\/\/stijnvandiemen.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":12,"href":"https:\/\/stijnvandiemen.com\/nl\/wp-json\/wp\/v2\/publications\/1345\/revisions"}],"predecessor-version":[{"id":1513,"href":"https:\/\/stijnvandiemen.com\/nl\/wp-json\/wp\/v2\/publications\/1345\/revisions\/1513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stijnvandiemen.com\/nl\/wp-json\/wp\/v2\/media\/1410"}],"wp:attachment":[{"href":"https:\/\/stijnvandiemen.com\/nl\/wp-json\/wp\/v2\/media?parent=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}