The identity of your organisation, sector or region can be seen as a hidden treasure for your strategy. A conscious understanding of who you are gives you a handle and perspective on your future. But identity seems to have an intangible character – so how do you use this treasure?
In this book, I offer eight strategic perspectives on corporate identity, based on eight cases from my experience. How to present and position yourself, how to inspire and involve your employees, how to manage your stakeholders or how to develop a clear vision for the future of your organisation, sector or region are just some of the topics the book touches upon. Completed with dozens of easily applicable strategic models and design principles, this book will help managers and marketeers make better decisions, gain the support of their stakeholders and build a solid foundation for their strategy.
The book reflects on strategic identity-related challenges, projects and programmes which I carried out in my more than 30 years’ experience. On my consulting experience in a wide range of domains in the public and private sector, both in the Netherlands and abroad: healthcare, education and government, ICT, digital platforms and business services. On how I helped over a hundred organisations, sectors and regions develop by defining the meaning of their identity and projecting this meaning into a successful future.
The book is available directly from BIS Publishers, but also in ‘the better bookshop’ and through major platforms such as Amazon, Managementboek and Bol.com.